It seems to me that my online shop lacks some kind of navigation. And hence the problem of unclosed shopping baskets and lack of converting visitors into loyal customers.
A lot also depends on what kind of business the website is and what platform it runs on. In ecommerce, online shops are often run on platforms like Magento, and it is possible to use extensions and plugins like magento ajax navigation to customise the navigation of the site and make it more comfortable for both you and the shoppers.
You should probably contact the developer. As far as I understand, website navigation issues are something that can only be solved by development services.
A lot also depends on what kind of business the website is and what platform it runs on. In ecommerce, online shops are often run on platforms like Magento, and it is possible to use extensions and plugins like magento ajax navigation to customise the navigation of the site and make it more comfortable for both you and the shoppers.
You should probably contact the developer. As far as I understand, website navigation issues are something that can only be solved by development services.